Potential Location
Below is our location recommendation for REI to expand to in Sweden. For context, the average REI store is around 2500 square meters, and the flagship REI in Seattle, Washington is around 9000 square meters.
26 Västbergavägen
Stockholm, Stockholm County
This location is a spacious option for REI to expand to at 6500 square meters. It features a parking garage in the basement, as well as a large parking lot in front of the space. With multiple stories, this location lends itself to having both the store and a corporate office space under one roof. Additionally, this location is right next to a Hobby Butikerna, or a Swedish hobby store.
This property is specifically in the Hägersten district in urban Stockholm. While exact pricing details could not be found for this specific property, industry retail based locations average around 570 SEK per year per square meter. Based on this approximate pricing model, the rent for this building would be around 33,967 US dollars per month. This is similar to prices in the US.